Visit West Norfolk is the official Destination Management Organisation (DMO) for King’s Lynn and West Norfolk. We aim to increase the number of people visiting and staying in west Norfolk, encourage tourists to visit local attractions and support the promotion of sustainable and responsible tourism in the area. Please find below ways in which we can help your tourism business in west Norfolk.
At Visit West Norfolk, we promote tourist attractions and venues in west Norfolk, and this could include your business for free.
What do you need to do?
Simply send an email to publicity@west-norfolk.gov.uk and ask to join our free Visit West Norfolk listings and we will get to work on creating a public-facing business entry for your business (using existing online content or submitted details by yourself).
Once featured on our digital platforms you can request to be removed from our private business contact list and website at any time. You can even manage your own Visit West Norfolk business entry with free login details too if you wish.
We reserve the right to refuse advertising and promotions for any reason.
Acceptance of promotions for events and businesses does not guarantee that Visit West Norfolk (BCKLWN) confirms the accuracy of any advertisement or promotion, nor does it necessarily endorse any non-local authority event, activity, goods or product featured in such promotions or advertising.
Event organisers can add local events to Visit West Norfolk through our online form (click here).
What type of events can I upload here?
Our listings shine a spotlight on colourful events across the west Norfolk area that hold a strong tourist or visitor appeal. It may take up to 7 working days for your events to appear on our event listings, so please plan ahead in good time when submitting your event details to us.
If you are holding (or looking for) a service, local consultation or other regular community-focussed meeting or event beyond our scope, please do visit the links for externally-managed local community event platforms here: Downham Market Town Council and Hunstanton and Norfolk Info.
Link up with Visit West Norfolk to receive our regular west Norfolk tourism business email updates that can notify you of forthcoming business support and tourism-related grants, business-based events, governmental resources and much more, specially for our west Norfolk area.
To sign-up to receive the very latest tourism trade news for the region from Visit West Norfolk, please contact publicity@west-norfolk.gov.uk
Please view our Privacy Policy before emailing us with your details.
West Norfolk Tourism Ambassadors Course
Do you have staff who are entering (or re-entering) the local tourism and hospitality industry of west Norfolk?
Visit West Norfolk provides a free online version of a fondly remembered local tourism course.
Each year a report is commissioned by Visit West Norfolk to assess the value and volume of tourism in west Norfolk. Copies of these reports (covering calendar years 2012- 2023) can be downloaded from the list below:
The current version of the strategic plan for west Norfolk tourism can be downloaded as a pdf (14.6mb) below:
Visit West Norfolk have created simple guides to help Accommodation, Food & Drink and Retail tourism businesses become more sustainable.
Each guide includes easy to implement tips that can be incorporated into different areas of your business. PDF versions of the guide can be downloaded below:
The new Business Support Guide provides details about the support, advice, grants, networks and facilities available for micro, small and medium enterprises in west Norfolk. Download a copy of the West Norfolk Business Support Guide leaflet here.
Love it or loathe it (or somewhere in between!), Artificial Intelligence is rapidly becoming an integral part of our everyday and working lives.
The adoption of AI technologies across society is creating new challenges and opportunities, and every business within all sectors, including Tourism, needs to develop its own clear policies on the use of AI, based on an understanding of what the technology can and can’t do, its potential benefits and harms, and individual attitude to risk.
Arts Council England (ACE) has created a handy toolkit of short PDFs to help companies think about their use of AI, both within their organisations and in public and customer-facing applications. Although written primarily for the Cultural sector it has lots of good advice that is transferable to other business sectors, especially Tourism..
Sign up to the Visit West Norfolk email updates to receive our regular west Norfolk tourism business bulletin that can notify you of forthcoming business support and tourism-related grants, business-based events, governmental resources and much more, including AI training courses.
To sign up please contact: publicity@west-norfolk.gov.uk
The Borough Council of King’s Lynn and West Norfolk have endorsed a new Economic Strategy for west Norfolk as part of their corporate priority to promote growth and prosperity. Whether you live, learn, visit, work, run a business or invest in west Norfolk, access the West Norfolk Economic Strategy page here to find out more.
For general tourism business related enquiries, or for contacting us with regards to a tourism publication press enquiry, please contact publicity@west-norfolk.gov.uk