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Downham Market Town Square during the Spring season.

Tourism Industry

Visit West Norfolk is the official Destination Management Organisation (DMO) for King’s Lynn and West Norfolk. We aim to increase the number of people visiting and staying in west Norfolk, encourage tourists to visit local attractions and support the promotion of sustainable and responsible tourism in the area. Please find below ways in which we can help your tourism business in west Norfolk.

Business Listings

At Visit West Norfolk, we promote tourist attractions and venues in west Norfolk, and this could include your business for free.

What do you need to do?

Simply send an email to publicity@west-norfolk.gov.uk and ask to join our free Visit West Norfolk listings and we will get to work on creating a public-facing business entry for your business (using existing online content or submitted details by yourself).

Once featured on our digital platforms you can request to be removed from our private business contact list and website at any time. You can even manage your own Visit West Norfolk business entry with free login details too if you wish.

Event Uploads

Event organisers can add local events to Visit West Norfolk through our online form (click here).

What type of events can I upload here?

Our listings give a shining light on colourful events across the west Norfolk area that hold a strong tourist or visitor appeal. If you are holding (or looking for) a service, local consultation or other regular community-focussed meeting or event beyond our scope, please do visit the links for externally-managed local community event platforms here: King’s Lynn Event Check, Downham Market Town Council and Hunstanton Info.

Tourism Trade News

Link up with Visit West Norfolk to receive our regular west Norfolk tourism business email updates that can notify you of forthcoming business support and tourism-related grants, business-based events, governmental resources and much more, specially for our west Norfolk area.

To sign-up to receive the very latest tourism trade news for the region from Visit West Norfolk, please contact publicity@west-norfolk.gov.uk

Please view our Privacy Policy before emailing us with your details.

Economic Impact of Tourism

Each year a report is commissioned by Visit West Norfolk to assess the value and volume of tourism in west Norfolk. Copies of these reports (covering calendar years 2012- 2022) can be downloaded from the list below:

The West Norfolk Tourism Development Plan: 2022-26

The current draft version (Autumn 2022) of the strategic plan for west Norfolk tourism can be downloaded as a pdf (14.6mb) below:


The West Norfolk Tourism Development Plan (v5.0)

Sustainability Guides for Businesses

Visit West Norfolk have created simple guides to help AccommodationFood & Drink and Retail tourism businesses become more sustainable.

Each guide includes easy to implement tips that can be incorporated into different areas of your business. PDF versions of the guide can be downloaded below:

West Norfolk Business Support Guide

The new Business Support Guide provides details about the support, advice, grants, networks and facilities available for micro, small and medium enterprises in west Norfolk. Download a copy of the West Norfolk Business Support Guide leaflet here.

West Norfolk Businesses: Help to Shape a Plan for Our Area

The Borough Council of King’s Lynn and West Norfolk are developing a new Economic Strategy for west Norfolk as part of their corporate priority to promote growth and prosperity. Whether you live, learn, visit, work, run a business or invest in west Norfolk, they want to hear your thoughts and ideas. To find out more and tell them what is important (and what you would like to see happening), access the West Norfolk Economic Strategy page here.

Tourism Event and Business Promotion Policy

We reserve the right to refuse advertising and promotions for any reason.
Acceptance of promotions for events and businesses does not guarantee that Visit West Norfolk (BCKLWN) confirms the accuracy of any advertisement or promotion, nor does it necessarily endorse any non-local authority event, activity, goods or product featured in such promotions or advertising.

General and Press Enquiries

For general tourism business related enquiries or contacting us with regards to a press enquiry, please contact publicity@west-norfolk.gov.uk