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family of four standing on Castle Acre's wooden bridge. The ruins of Castle Acre Castle can be seen in the background.

Safe and Responsible Travel

To help ensure that sustainable rural and coastal west Norfolk comes first, we help spread the #RespectProtectEnjoy message as far and wide as we can.

Enjoy Summer Safely in West Norfolk – ‘Know Before You Go’

Tourism is crucial to the west Norfolk area. Please continue to keep up-to-date and follow the UK Government guidance to stay alert, control the virus and save lives. Please find below your guide for travelling responsibly in west Norfolk. For more details regarding Covid-19, please visit the official Covid-19 advice page on the Government website and check for updates.

Respect, Protect and Enjoy Norfolk (a VisitNorfolk film)

Whether you are from our local community or visiting from outside of the county, Visit West Norfolk draws your attention equally to the following points for your safe travel around our area:

Although traditional Tourist Information Centres will also be adapting to the “new normal” to meet modern visitor services, our digital platforms have remained fully live throughout the pandemic as we firmly believe in the plan-now-visit-later approach to making trips to our area. Such platforms include this website, our trails-based Explore West Norfolk website, and the two Explore West Norfolk apps – all free to access right now.

You can also follow us on Twitter where we will be sharing live updates from our tourism businesses. If you have a question regarding a specific local venue, park or attraction we do recommend you get in touch with the venue directly for the latest updates pertaining to their opening plans and criteria, as opening details and services offered may change on a daily basis.

Responsible Tourism

Visit West Norfolk takes responsible tourism seriously and we have taken action over the years to make sure that sustainable rural and coastal west Norfolk comes first, ensuring the rights and needs of all those who support your holiday are respected (we recommend you follow the #RespectProtectEnjoy social media trend for more responsible tourism information).

Tips on how you can travel responsibly in and around west Norfolk

Discover more

A couple standing in front of King's Lynn Town Hall holding a Discover King's Lynn leaflet. The man is wearing a green jumper and the woman is wearing a beige cardigan.

Tourist Information

Help is at hand for visitors to west Norfolk! Make the most of your stay and visit one of our Tourist Information Centres (TICs).
A couple standing in front of King's Lynn Town Hall holding a Discover King's Lynn leaflet. The man is wearing a green jumper and the woman is wearing a beige cardigan.

Getting around

To plan your journey to the picturesque region of west Norfolk, or for more information on how you can travel around the area once you get here, there is plenty of travel information to help you.

A couple standing in front of King's Lynn Town Hall holding a Discover King's Lynn leaflet. The man is wearing a green jumper and the woman is wearing a beige cardigan.

Guides & Publications

The West Norfolk Tourism Team produces a number of publications that help visitors discover all that west Norfolk has to offer.

A couple standing in front of King's Lynn Town Hall holding a Discover King's Lynn leaflet. The man is wearing a green jumper and the woman is wearing a beige cardigan.

Group Travel

West Norfolk is an ideal destination for groups offering top attractions, a year round calendar of festivals and events, and so much more…
A couple standing in front of King's Lynn Town Hall holding a Discover King's Lynn leaflet. The man is wearing a green jumper and the woman is wearing a beige cardigan.

Useful Links

An overview of the websites that have been featured within our Tourism pages and some that may be of general use.