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family of four standing on Castle Acre's wooden bridge. The ruins of Castle Acre Castle can be seen in the background.

A Safe and Responsible Journey

To help ensure that sustainable rural and coastal west Norfolk comes first, we help spread the #RespectProtectEnjoy message as far and wide as we can.

Enjoy Your West Norfolk Trip Sustainably 

Tourism is crucial to the west Norfolk area, and a responsible approach to tourism is just as important to us all. Please find below a guide for travelling responsibly in and around west Norfolk.

Responsible Tourism

Visit West Norfolk takes responsible tourism seriously and we have acted over the years to make sure that sustainable rural and coastal west Norfolk comes first, ensuring the rights and needs of those who support your holiday are respected.

We recommend you follow the #RespectProtectEnjoy social media hashtag for more responsible tourism information.

What do we do to support responsible tourism?

  • Our coastal landscape is a highly valuable asset in terms of heritage and biodiversity. It covers around 43 miles and stretches from the coastline near Sutton Bridge across the edge of west Norfolk to north Norfolk. At Visit West Norfolk, we only promote coastal locations that can easily sustain and facilitate a relatively large number of regular tourists without harm to both wildlife and landscape.
  • We support the Refill ‘Find Water on The Go’ initiative. In our printed visitor publications, we highlight the availability of west Norfolk refill sites via the FREE Refill app.
  • We are increasingly shifting our focus to more digital platforms in place of some of our traditionally printed tourism titles (in part to save waste as modern tourist habits change), though we still recognise the important role that many of our regularly printed Visit West Norfolk titles have in welcoming tourists to our area.
  • Our leaflets and brochures are now sent directly to you in widely recyclable paper envelopes.
  • Responsible Tourism messaging is not just about the environment – we are looking at new ways with our partners and stakeholders to actively promote our local food and drink offer in the near future too. Such local produce campaigns will build upon our existing food and drink section when they happen.
Respect, Protect and Enjoy Norfolk (a VisitNorfolk film)

Tips on how you can travel responsibly in and around west Norfolk

Plan Your Journey

Minimise carbon emissions by planning your route in advance. If you are stopping for a break, make sure to switch off your engine to avoid using fuel and emitting carbon dioxide.

Consider using public transport where possible. This can help reduce emissions and is a great opportunity to take in the beautiful surroundings.

Dispose of Waste Properly

Littering still remains a problem around the country, no less than in our beautiful villages and along our coastline – so please take all your litter with you when leaving our beaches, rural areas and three towns.

Leave No Trace

Consult the internationally supported Leave No Trace principles as a good guide for ideas.

Leave No Trace was formed to protect and ensure the future of the great outdoors. There are seven principles you can follow to reduce your impact on the environment including Plan Ahead & Prepare, Leave What You Find, and Respect Wildlife.

Remove All Excess Packaging

Free the space in your suitcase by leaving packaging at home. Event better, why not consider buying some things when you are here, thereby also supporting our local economy.

When packing your bag, consider replacing disposable bottles with refillable travel-size bottles. You can use these bottles any time you go on a trip away, saving you money in the long run.

Environmentally Friendly Products

A man washing his hands under a tap.

Bring environmentally friendly products with you, especially if exploring the many rural and coastal trails around west Norfolk. This could range from eco-friendly creams, deodorants and soaps to help keep our environment as pristine as you found it.

Walk or Bike

A man riding on a bike near a church in a west Norfolk village.

Walk or bring (or hire!) a bike when possible – a great way to explore the area, meet the west Norfolk community and reduce carbon emissions and pollution.

Remember to follow The Highway Code to ensure the safety of all road users including pedestrians, cyclists and drivers.

When visiting our rural landscapes, it is important to understand countryside signs and symbols The UK Government have created a list with some of the most common symbols you may come across whilst exploring west Norfolk.

Whether you are from our local community or visiting from outside of the county, Visit West Norfolk draws your attention equally to the following points for your safe travel around our area:

Discover more

A couple standing in front of King's Lynn Town Hall holding a Discover King's Lynn leaflet. The man is wearing a green jumper and the woman is wearing a beige cardigan.

Tourist Information

Help is at hand for visitors to west Norfolk! Make the most of your stay and visit one of our Tourist Information Centres (TICs).
A couple standing in front of King's Lynn Town Hall holding a Discover King's Lynn leaflet. The man is wearing a green jumper and the woman is wearing a beige cardigan.

Getting around

To plan your journey to the picturesque region of west Norfolk, or for more information on how you can travel around the area once you get here, there is plenty of travel information to help you.
A couple standing in front of King's Lynn Town Hall holding a Discover King's Lynn leaflet. The man is wearing a green jumper and the woman is wearing a beige cardigan.

Guides & Publications

The West Norfolk Tourism Team produces a number of publications that help visitors discover all that west Norfolk has to offer.
A couple standing in front of King's Lynn Town Hall holding a Discover King's Lynn leaflet. The man is wearing a green jumper and the woman is wearing a beige cardigan.

Group Travel

West Norfolk is an ideal destination for groups offering top attractions, a year round calendar of festivals and events, and so much more…
A couple standing in front of King's Lynn Town Hall holding a Discover King's Lynn leaflet. The man is wearing a green jumper and the woman is wearing a beige cardigan.

Useful Links

An overview of the websites that have been featured within our Tourism pages and some that may be of general use.