Guide tours showing visitors the sights to see in King's Lynn

Group Travel

West Norfolk is the gateway between Lincolnshire, Cambridgeshire and Norfolk. West Norfolk is an ideal destination for groups offering top attractions, a year round calendar of festivals and events, vibrant towns alive with heritage, culture and fantastic restaurants and shops.

Coast and Seaside Fun

Your groups can take a trip to the west Norfolk coast and enjoy miles of soft sandy beaches, followed by a traditional fish and chip supper in the Victorian seaside resort of Hunstanton.

Rich Heritage

The Hanseatic town of King’s Lynn is rich with evidence of its prosperous maritime history. Situated at the heart of the River Great Ouse, the town is brim full of historic buildings and stories of its medieval past. Visit our dedicated ‘King’s Lynn for Tour Operators’ page, linked below, for ideas to help with your group itinerary plans.

Take a trip to the many beautiful historic houses and gardens, enjoy a traditional shopping experience and take home an original souvenir from one of the many arts and crafts centres, or from the craft market in nearby Downham Market.

A daytime shot of King's Lynn Minster in the sunshine.
Historic buildings in King’s Lynn including King’s Lynn Minster
Sandringham Estate
Historic houses and gardens including Sandringham Estate
Fresh produce being sold at King's Lynn market including peppers, cabbage and aubergines.
Weekly markets in King’s Lynn and Downham Market

Things To Do

Be inspired with our online Guides and Publications and contact the local Tourist Information Centres for information on all that a group tour of west Norfolk can offer, including local parking arrangements, where to stay in west Norfolk, many suggested itineraries, local attractions and much more.

Make sure to check out our Email Newsletters page for further inspiration about events, offers and things to do in west Norfolk. Sign-up to receive future newsletters here.

Hanse Day celebrations on Boal Quay in King's Lynn with a docked shit sitting in front of the Marriotts Warehouse. The King's Lynn Minster can be seen standing tall in the background.

King’s Lynn for Tour Operators

King’s Lynn is a fantastic destination for groups, whether you’re planning an independent group trip or your a tour operator planning a trip this page will provide you with suggested itineraries, resources, and information to plan and book your group trip.
Hanse Day celebrations on Boal Quay in King's Lynn with a docked shit sitting in front of the Marriotts Warehouse. The King's Lynn Minster can be seen standing tall in the background.

Sign up for more news about West Norfolk

Sign up to our eNewsletter to receive details of all the great things to see and do in west Norfolk plus offers, competitions and much more in the future.

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Hanse Day celebrations on Boal Quay in King's Lynn with a docked shit sitting in front of the Marriotts Warehouse. The King's Lynn Minster can be seen standing tall in the background.

Getting around

To plan your journey to the picturesque region of west Norfolk, or for more information on how you can travel around the area once you get here, there is plenty of travel information to help you.
Hanse Day celebrations on Boal Quay in King's Lynn with a docked shit sitting in front of the Marriotts Warehouse. The King's Lynn Minster can be seen standing tall in the background.

Tourist information

The Tourism Information Centre and Tourist Information Point both provide a comprehensive range of information from accommodation, attractions and what’s on during your visit to west Norfolk. You can also find a variety of books, maps and guides for sale in the Tourist Information Centre.
Hanse Day celebrations on Boal Quay in King's Lynn with a docked shit sitting in front of the Marriotts Warehouse. The King's Lynn Minster can be seen standing tall in the background.

Guides & Publications

Make the most of your time in west Norfolk with our handy guides created to help you discover all that west Norfolk had to offer.