Rediscover West Norfolk

Rediscover West Norfolk

Revisit west Norfolk's varied wildlife and historic venues...

Rediscover West Norfolk

Rediscover west Norfolk's breathtaking open landscapes...

Rediscover West Norfolk

Relive your memories of our classic towns, like King's Lynn...

‘Rediscover West Norfolk’ is our grassroots message to locals and residents elsewhere in Norfolk, Lincs, Suffolk and beyond. It is our post-summer opportunity to evoke people’s very best memories of west Norfolk, perhaps from childhood trips or staycations with the family across the years.

This particular campaign is not specifically aiming to focus on new visitors from abroad or from the rest of the UK at this time but to trigger rich memories of your past trips to west Norfolk, tantalise your reasons to stay overnight in the area (when safe to do so) and safely explore the wide open areas of west Norfolk away from busier hotspots around the county.

‘Know Before You Go’ – during these changing times it is essential to check opening times with venue websites, pre-book many attractions and arrange your accommodation before your planned future visit.

Our mention of local venues below (or in our series of film clips) does not guarantee that they will be open at the time of your planned visit.

Rural Relaxation

One of the great pleasures of west Norfolk has always been the chance to immerse yourself in an idyllic mix of old-world charm, natural landscapes and some splendid places to stay and to eat.

Rippling towards the coast the wide, rolling landscape is a wonderful mix of woodland and farmland, with uninterrupted views broken only by the occasional church spire or windmill. Stop off in charming villages to buy some fine local produce or sample some excellent local freshwater fish (seafood such as oysters, mussels, shrimps and crabs fresh from the sea also to be found on menus across west Norfolk).

Why not take the opportunity to:

Pre-book a lazy pub lunch down by the River Great Ouse.
• Take in the sights and scents of some beautiful gardens and nurseries.
• Sample great local produce – perhaps check online and visit a forthcoming food and drink event or market (the selection of forthcoming events will increase in time).
• Experience our tranquil country villages.

Explore King’s Lynn

Fine old merchants’ houses stretch down to the river between cobbled lanes, the elegant Custom House overlooking the original medieval harbour… King’s Lynn was one of England’s most important ports from as early as the 12th century and this maritime past is still very much in evidence today.

At the heart of the medieval old town, magnificent King’s Lynn Minster dominates the Saturday Market Place which also features the distinctive Trinity Guildhall and historic Town Hall complex, home to Stories of Lynn – which tells the stories of the town and its people over more than 800 years of history.

Take a short walk past the grand buildings and merchants’ houses of Queen Street and King Street, towards the splendid Tuesday Market Place, probably one of England’s grandest squares and home to the Alive Corn Exchange, with its rich history as a thriving concert hall. Just a short walk from here is the magnificent St Nicholas’ Chapel and nearby True’s Yard Fisherfolk Museum.

Discover the town’s courtyards, alleyways and merchants’ yards – and pop in to the Tourist Information Centre (at the Stories of Lynn venue within the town hall complex).

Take a stroll along King’s Lynn’s historic waterfront beside the River Great Ouse, pre-book a meal or refreshments at one of the great restaurants and watch out for boats arriving at the visitor pontoons. Be sure to visit after dusk and watch King’s Lynn’s stunning light projections displayed on key buildings in the town such as The Custom House and The Minster.

Why not take the opportunity to:

• Stroll through King’s Lynn’s beautiful parkland ‘The Walks’ and find the fascinating Red Mount Chapel.
• Pick up a copy of the Discover King’s Lynn map from the TIC to help you explore this historic town.
• Let the Maritime Trail guide you around the superb architecture of the town’s heritage.

Coastal Escape

Rediscover west Norfolk’s magnificent sandy beaches combined with the classic seaside resort of Hunstanton.

Whether you’re seeking a quiet secluded spot to lie back and relax, or want space to stretch out and play games, the wonderful beaches of West Norfolk are sure to satisfy all year round. Even in summer, there is space for everyone – though, as a responsible traveller, we do highly recommend you plan your trips to beaches around the west Norfolk coast outside of normally busier times this year.

Check out superb beaches along our coastline, such as Heacham, Brancaster and Old Hunstanton. The classic resort of Hunstanton provides a cherished mix of Victorian charm plus plenty of opportunities for fun, play and excitement. Famed for its striped cliffs and excellent beach, Hunstanton is ideal for playing on the sand, exploring rock pools and enjoying the sea. The town’s excellent award-winning gardens are ideal for an afternoon stroll. With the traditional entertainment venue of the Princess Theatre and Sunset Wine Bar area, Sea Life Hunstanton (pre-booking essential at this time), boat trips into the Wash and all the other elements of a classic family resort, Hunstanton is the perfect base to enjoy the west Norfolk coast.

This fabulous coastline, focused around Hunstanton, is very popular for water sports, with excellent conditions for sailing, windsurfing, kitesurfing, water skiing and canoeing.

Why not take the opportunity to:

• Head for Hunstanton beach to kitesurf, windsurf or paddleboard.
• Enjoy the stunning sunsets from the beach at Heacham.
• Book your traditional bed & breakfast, browse a range of self catering or spacious chalets to stay longer and fully experience the coast.
• Explore the rock pools beneath Hunstanton’s famous striped cliffs.

Revisit Downham Market and the Fens

With such a marvellous mix of rolling farmland, woodland and fen, why not set out on foot or bike to enjoy the Downham Market area and the Fens. West Norfolk offers a great opportunity to leave everyday life behind and spend a few days exploring. From King’s Lynn you can follow The Nar Valley Way to Castle Acre or follow a waterways trail down to Downham Market and beyond, along The Fen Rivers Way.

For cyclists, National Cycle Network Route 1 offers a fascinating journey from the mystical Fens in the west, through King’s Lynn and northwards to the coast. Just south of King’s Lynn, route 1 connects with national route 11, which links through to Cambridge.

Renowned throughout Britain, the area provides some of the finest nature reserves in the country and outstanding opportunities for bird watching. From famous reserves along the unique environment of the Wash to the special habitats of the Fens, there are great opportunities for all to enjoy and discover our natural habitats.

For boat owners, the waterways of West Norfolk – especially when sailing around the Denver sluice and into Downham Market – offer great opportunities to explore a different aspect of west Norfolk’s varied landscape.

Why not take the opportunity to:

• Take a pre-booked wetland safari on the Ouse Washes at Welney Wetland Centre.
• Pre-book a public house or traditional country inn in Downham Market for afternoon tea or light lunch.
• Download our free ‘Walk West Norfolk’ app to help your explore the local area’s great trails and walks, such as those along The Fen Rivers Way.

Find out more…



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